Creator.Group Jobs - Paid Media & Creative Strategist (m/w/d) - English speaking for Pressmaster.ai

Pressmaster.ai  seeks a passionate and committed Paid Media & Creative Strategist (m/w/d) - English speaking for our new start-up Pressmaster.ai, as part of the Creator Group.

Pressmaster.ai helps business owners and agencies turn expertise into engaging content across multiple platforms. Through a simple 5-minute AI interview, the platform creates weeks of authentic articles, social posts, and press releases that maintain their unique voice and industry authority. 

Key features include trend alerts from 500k+ daily sources, automated content distribution to social media and blogs, custom blog creation, detailed analytics, and white-label solutions for agencies. The result? Consistent, high-quality content that builds credibility - without spending hours writing.

Join our team at Pressmaster.ai and drive data-driven media strategies that amplify our brand and redefine the PR landscape.

As a Paid Media & Creative Strategist, You'll develop engaging ad creatives that resonate with audiences while optimizing campaigns for maximum impact. Ideal candidates will be passionate about merging analytics with creativity and staying ahead of platform-specific trends to drive exceptional results. Your work will play a pivotal role in maximizing reach, optimizing budget efficiency, and driving the success of Pressmaster.ai.

Become a key player in shaping the future of PR by identifying innovative media opportunities and crafting impactful ad placements that resonate with global audiences.

Key Responsibilities:

• Independently plan, execute, and optimize paid campaigns across Google Ads, Meta Ads, TikTok Ads, etc.

• Conduct keyword research, audience targeting, and competitor analysis.

• Conduct regular analysis and make data-driven adjustments based on campaign performance.

• Strong B2C and B2B focus with experience crafting campaigns tailored to diverse audience needs.

• Develop data-driven creative strategies aligned with campaign goals.

• Create high-performing ad creatives (images, videos, and copy).

• Collaborate with designers, video editors, and copywriters.

• Conduct A/B testing for creative optimization.

• Manage budgets to ensure effective spending.

• Stay updated on PPC trends and best practices and identify new media platforms and advertising formats to enhance campaign performance.

• Monitor performance, analyze data, and implement insights for improved ROI.

• Use analytics tools (e.g., Google Analytics) to track and assess campaign performance.

• Generate regular KPI reports with actionable insights.

• Identify opportunities for campaign improvements and apply effective attribution models.

• Work with marketing, sales, creative and product teams to align campaigns with business goals.

Requirements:

• Minimum of 5 years of professional experience in media buying or a comparable role.

• Proven track record of managing a media budget of at least €50,000 - €100,000 per month.

• Deep knowledge of media strategies and tactics.

• Strong ability to analyze and interpret complex campaign data.

• Experience using and integrating various analytics tools.

• In-depth understanding of different media channels and their specific advantages and disadvantages.

• Ability to strategically select and optimize advertising channels.

• Experience in creative design principles and tools (e.g., Adobe Creative Suite, Canva).

• Excellent communication, collaboration, and multitasking skills.

• Ability to present complex topics to senior management and clients.

• Experience in leading and managing complex projects.

• Strong coordination skills for tasks and resources within a team.

• Ability to mentor and develop junior and mid-level employees.

• Promotion of a collaborative and productive team culture.

• Solid expertise in media-buying tools and systems.

• Ability to introduce and implement new technologies.

• Capability to develop and execute long-term media strategies.

• Experience in solving complex challenges in the media-buying process.

• Fluent in English (spoken and written).

Plus Points:

• Knowledge of modern tools and technologies in the field of content marketing, copywriting, and automation.

• Enjoy working in a dynamic and creative environment and collaborating with cross-functional teams

• Ability to adapt flexibly and quickly to new requirements, trends, and technologies.

• German language skills.

Why you’ll love working with us at Pressmaster.ai?

• Join a dynamic team dedicated to revolutionizing the PR industry. At Pressmaster.ai, you’ll help shape the future of SaaS and empower businesses worldwide to craft compelling press stories that leave a lasting impact.

• Thrive in a cutting-edge workspace where creativity, innovation, and AI-powered solutions drive meaningful results.

• Collaborate closely with seasoned professionals in PR, SaaS, and marketing. Expand your expertise with access to premium training resources and hands-on mentorship opportunities.

• Work on a variety of high-impact initiatives that challenge your creativity and showcase your skills in the ever-evolving world of PR and tech.

• We’re invested in your success. Take advantage of tailored development plans, ongoing training, and a clear path for career advancement.

• Leverage the latest AI-driven technologies, including our signature all-in-one PR software, to deliver exceptional results effortlessly.

• Enjoy the freedom of remote work, flexible hours, and a supportive company culture that prioritizes your well-being and work-life balance.

• We recognize your contributions with a competitive salary, performance bonuses, and comprehensive benefits.

What awaits you at Pressmaster.ai?

• Experience the ultimate in flexibility. Work remotely, set your own schedule, and enjoy the trust and autonomy to do your best work.

• Take ownership of your projects, unleash your creativity, and see your ideas transform the PR landscape. At Pressmaster.ai, we welcome innovation and bold solutions.

• Remote doesn’t mean disconnected. We value team spirit and foster connection through regular virtual meetings, brainstorming sessions, and social events.

• Your growth matters to us. Access our curated learning resources, courses, and workshops to continually enhance your skills and expertise.

• Be part of a vibrant and supportive company culture that values collaboration, celebrates successes, and keeps things fun with engaging virtual activities.

• Your aspirations drive us. We provide clear paths for growth, helping you achieve your professional goals and unlock new opportunities.

• Contribute to groundbreaking projects that combine creativity, technology, and PR excellence, all while shaping the future of communication.

Ready to join a passionate team and use your Media Buying and Creative Strategy skills to make a lasting impact in PR and marketing?

Apply now and start your journey with us!