Creator.Group Jobs - DTC Ecom Media Buyer with SaaS experience & Creative Strategist - EN speaking for Pressmaster.ai

Pressmaster.ai  seeks a passionate and committed DTC Ecom Media Buyer with SaaS experience & creative strategist - EN speaking for Pressmaster.ai for our new start-up Pressmaster.ai, as part of the Creator Group.

Pressmaster.ai helps business owners and agencies turn expertise into engaging content across multiple platforms. Through a simple 5-minute AI interview, the platform creates weeks of authentic articles, social posts, and press releases that maintain their unique voice and industry authority. 

Key features include trend alerts from 500k+ daily sources, automated content distribution to social media and blogs, custom blog creation, detailed analytics, and white-label solutions for agencies. The result? Consistent, high-quality content that builds credibility - without spending hours writing.

Join our team at Pressmaster.ai and drive data-driven media strategies that amplify our brand and redefine the PR landscape.

As a Media Buyer with deep DTC ecommerce and SaaS experience — and a strong creative strategist mindset — you'll be responsible for launching and optimizing high-performing campaigns that blend data-driven precision with compelling, conversion-focused creative. You’ll play a critical role in scaling Pressmaster.ai by maximizing reach, improving budget efficiency, and consistently uncovering new growth opportunities across paid channels. Ideal candidates are equal parts performance marketer and creative thinker — obsessed with testing new angles, tracking key metrics, and staying ahead of platform trends to drive measurable results.

Become a key player in shaping the future of PR by identifying innovative media opportunities and crafting impactful ad placements that resonate with global audiences.

Key Responsibilities:

• Independently plan, launch, and scale paid media campaigns across Meta, Google Ads, TikTok, LinkedIn and emerging platforms.

• Manage full-funnel paid strategies for both DTC ecommerce and SaaS products, optimizing for purchases, leads, trials, and demos.

• Conduct in-depth keyword research, audience segmentation, and competitor benchmarking to inform targeting and messaging.

• Regularly monitor campaign performance, make real-time optimizations, and apply strategic adjustments based on data insights.

• Develop data-backed creative strategies aligned with audience insights, platform behavior, and business goals.

• Brief and collaborate with designers, video editors, UGC creators, and copywriters to produce high-converting ad creatives.

• Lead creative testing initiatives (A/B, multivariate) for hooks, angles, offers, visuals, and messaging.

• Ideate and guide the development of native, scroll-stopping assets for Meta, TikTok, YouTube Shorts, and more.

• Leverage tools like Google Analytics, platform-native dashboards, and attribution software to analyze and report on performance.

• Monitor KPIs (e.g., ROAS, CAC, CTR, thumbstop %, CPL, LTV) to inform campaign direction and budget reallocation.

• Identify underperforming areas and proactively suggest optimizations to improve ROI and scale efforts.

• Generate and present regular performance reports with actionable insights and strategic next steps.

• Work closely with marketing, product, creative, and sales teams to align campaigns with broader business objectives.

• Share audience learnings and performance insights to inform product positioning, landing page direction, and funnel improvements.

• Stay current on industry trends, ad platform updates, and new media formats to ensure the brand remains on the cutting edge.

You’d be a great fit if you…:

• Have 5+ years running paid media for DTC and/or SaaS brands

• Proven track record of managing a media budget of at least €50,000 - €100,000 per month.

• Can speak ROAS and CAC in your sleep, and know when to scale or pivot

• Think like a creative strategist — not just a spreadsheet optimizer

• Follow trends on TikTok, Meta Ad Library, or X like it’s your job (because it is)

• Get that creative + offer + angle >>> targeting every time

• Deep knowledge of media strategies and tactics.

• Strong ability to analyze and interpret complex campaign data.

• Experience using and integrating various analytics tools.

• In-depth understanding of different media channels and their specific advantages and disadvantages.

• Ability to strategically select and optimize advertising channels.

• Experience in creative design principles and tools (e.g., Adobe Creative Suite, Canva).

• Excellent communication, collaboration, and multitasking skills.

• Ability to present complex topics to senior management and clients.

• Experience in leading and managing complex projects.

• Strong coordination skills for tasks and resources within a team.

• Ability to introduce and implement new technologies.

• Fluent in English (spoken and written).

• Ideally within CET timezone +/- 2h

Plus Points:

• Enjoy working hands-on in a fast-paced, dynamic and creative environment and collaborating with cross-functional teams

• Ability to adapt flexibly and quickly to new requirements, trends, and technologies.

• German language skills.

Why you’ll love working with us at Pressmaster.ai?

• Join a dynamic team dedicated to revolutionizing the PR industry. At Pressmaster.ai, you’ll help shape the future of SaaS and empower businesses worldwide to craft compelling press stories that leave a lasting impact.

• Thrive in a cutting-edge workspace where creativity, innovation, and AI-powered solutions drive meaningful results.

• Collaborate closely with seasoned professionals in PR, SaaS, and marketing. Expand your expertise with access to premium training resources and hands-on mentorship opportunities.

• Work on a variety of high-impact initiatives that challenge your creativity and showcase your skills in the ever-evolving world of PR and tech.

• We’re invested in your success. Take advantage of tailored development plans, ongoing training, and a clear path for career advancement.

• Leverage the latest AI-driven technologies, including our signature all-in-one PR software, to deliver exceptional results effortlessly.

• Enjoy the freedom of remote work, flexible hours, and a supportive company culture that prioritizes your well-being and work-life balance.

• We recognize your contributions with a competitive salary, performance bonuses, and comprehensive benefits.

What awaits you at Pressmaster.ai?

• Experience the ultimate in flexibility. Work remotely, set your own schedule, and enjoy the trust and autonomy to do your best work.

• Take ownership of your projects, unleash your creativity, and see your ideas transform the PR landscape. At Pressmaster.ai, we welcome innovation and bold solutions.

• Remote doesn’t mean disconnected. We value team spirit and foster connection through regular virtual meetings, brainstorming sessions, and social events.

• Your growth matters to us. Access our curated learning resources, courses, and workshops to continually enhance your skills and expertise.

• Be part of a vibrant and supportive company culture that values collaboration, celebrates successes, and keeps things fun with engaging virtual activities.

• Your aspirations drive us. We provide clear paths for growth, helping you achieve your professional goals and unlock new opportunities.

• Contribute to groundbreaking projects that combine creativity, technology, and PR excellence, all while shaping the future of communication.

Ready to join a passionate team and use your Media Buying and Creative Strategy skills to make a lasting impact in PR and marketing?

Apply now and start your journey with us!